I can't be the only one who thinks having to LOSE BATTLES being the only way to unlock H content is a bad idea, right? It just seems so unintuitive.
True, but that's pretty much the norm in H-games. With a male protagonist you usually have to win to unlock content, with a female protagonist you usually have to lose to unlock content.
Submissive male characters and dominant female characters are unfortunately rare. Personally, I'd love some variation on that front, but such games are pretty scarce.
One big positive point is the fact that when these games are made it's usually of pretty good quality, as not many of the mediocre and crappy developers dare to stray from the norm and take risks with lesser used genres.