Well he did some poor choices, like memory manipulation (time travel) to move the plot for instance, like i said with that he put the effect(Asuna downfall) before the cause (Asuna affair), which is ilogical because now she believes in a long lost affair with inoda that never happen, and the the others characters have to play along. Like this example Liz were told by Asuna that she met Inoda first in FOG now that change.
If you put your work out and monetize it you should be open to criticism, his story is also full of cliches and most of the time hold it self togheter by the magical power of plot conviniences, like Inoda superpowers to avoid tension and confrontation which requires nuance to write.
I don’t think the memory modification storyline was a mistake by the author. Fujino once said that when Asuna willingly had sex with Inoda in real life on July 12, the NTR part had already concluded. But because a lot of fans wanted the game to continue—and he himself wanted to carry on the story—he came up with a deeper, more intense NTR development.
NTR is short for
netorare, a Japanese term that means taking a woman through sex. Inoda had already taken Asuna’s body and part of her heart—so what else was left? The answer is the irreplaceable memories she shared with Kirito during their time fighting together in SAO. That’s why this chapter is titled
Netorare of the Yesteryear.
In Chapter 1, Inoda took Liz’s virginity.
In Chapter 2, he took Asuna’s body and heart.
In Chapter 3, he took the precious memories between Asuna and Kirito (even though he himself wasn’t aware of it).
The whole memory modification plot sparked widespread discussion among fans and even caused emotional breakdowns among veteran NTR fans. For an NTR game, that’s a clear sign the story hit its mark.
The memory rewrite only affected Asuna—it didn’t touch anyone else. This is obvious and also supported by several lines in the game. The memory thing isn’t some time-travel plot. When Asuna tells Liz the reason she’s with Inoda is due to pressure from their SAO days, Liz responds in the Chinese version with:
“我还以为你会找什么更好一点的借口。这还能怪到SAO吗?SAO,SAO…SAO……”
And in the English version, she says:
“I expected a better excuse than that. You're really blaming it all on SAO? SAO, SAO… always SAO…”
No matter which version, it’s clear she’s confused and skeptical about Asuna using SAO as a reason for cheating—because she has no idea Asuna’s memories were altered.