Hmmm ... Not suggesting you make a change, since this is clearly a purchased asset (nor is it the first time I've seen similar ones) but I did just recently start playing Come Home ...
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Actually, I fully intend to change. If you look back at the original pictures of Kayla, in like the second post in the Thread, she has a slightly different style. Basically the side grown out with no design in it. That Preview is from further on in the story, when she is living in her dad's house. It's a different asset, but very close.
When she first meets her dad, she has a Phoenix design cut into her hair as a sign and statement to the world that she will rise again from the tragic ashes of her life, even if she doesn't know how. After meeting her dad, moving to Renwick into a nice home, getting a car, feeling loved, and regaining a hope for her future, she feels that she no longer needs the passive-aggressive "Fuck you, world" on the side of her head.
So, yeah, this is just the beginning of her story. Her hair changes as her character develops.