I will write what I have already written more than once: The effect of surprise at the quality of graphics and so on passes in a couple of weeks (a maximum of a month) and that's it. I run games from Illusion much more often than this one. At least there you can customize characters and download new ones. What's going on here? Press 1-2 buttons and watch a looped animation in which the maximum you can do is change the speed of its playback, and turn the camera. That's it, that's the maximum.because they strike right at the people weakness, the "industry" currently filled with only either Visual Novel, RPG Maker game, generic Side-scrolling and Japanese RPG game; on the other hand Illusion despite their game was not bad, not great either as endless circle of Unity game nowaday. Peoples want something new and innovative, and PH strike right there with FAllen Doll, using Unreal Engine 4 and now with Lovecraftian theme, voice acting, etc...make people crave for this game thus blindly through their wallet at them.
It resembles the effect of buying a new thing, with which at first you blow away dust particles everywhere, and after a while you forget and throw it calmly.