IMHO this game is up there with the likes of Glamour (original), Man of the House and Big Brother in terms of the feel of quality even at such an earlier stage in development, clean UI and interesting characters (2 of which currently may be more) can be treated differently.
Be a decent human being / friendly or be an arsehole.
Not tried to be a full on arsehole yet (fear route) but looking forward to watching the development of this game and provided the creator keeps to schedule one worth considering backing.
9/10 even at this earlier stage.