It's the money, it got to his head. People don't want to admit it, but it's always the money that gets to your head, once there's a lot of money flowing in, you want more and more, it's never enough. We have seen this with greedy companies such as EA and Bethesda, always finding a way or an excuse to grab more money. This game should only take $60 for the full V1.0, not $10,20,30,50,100/month for years. ICSTOR has each and every patron by the balls, they get manipulated because he provides something people really like, which is fantasy porn with beautiful women, and these patrons can't refuse to pay and play it.
You can say the same thing with shooter, rpg, adventure games these days.