You could be right but as far as I remember, the ones who got it for free with no strings attached were mainly the women in Stream. As a dude you had to either be in his stream 24/7 or be a loyal supporter. This was when there weren't that many people in his daily streams let alone women so I don't know how it is now.
It's not that bad I think. After all he added quite a few more dudes compared to girls. We got Titty, Credric, Jiang, Mr. Bubbles, Pilly, Terry, Tuuku and Jab (next to Justin and Karl) who are real dudes, while there are Anna, Josephine, Kassy, Micoe and Nadya who are real girls. Other characters like Odette or Ricky were given away during normal stream raffles with basically nothing attached.
I mean, to me that's a fair(ish) mix. As soon as a chracter is a bit more important, it's hard to let people chose whatever they want and Odette's case we just got lucky, as she fits really well.