why would he sell his honeyjar?
Immediate gratification. Suppose you were in a situation like this:
1. You're developing a game.
2. You got a good day job.
3. You're earning $8,000 per month from the game, but Patreon change their rules and hit you with two suspensions in a row. You lose heart for the game (that's what it sounded like) and feel like you want to abandon it*.
4. You coast for a few months, somebody approaches you and offers you a lump sum of say, $50,000 (6 months plus two grand) for all rights to the game.
5. You take the offer, sign the necessary paperwork, transfer all assets and relinquish control of all platforms to the new party.
*) Just as likely: You don't want to develop the game anymore, you have ideas for another game that you already started under a different account, you need money up front to help develop it, or you need money here and now to pay for a house. There's never just one reason for doing something like this, but an offer is always around the corner, so to speak.