The Denuvo marketeers did a campaign a while ago to tell people that Denuvo doesn't decrease game performance, and it seemed to be oddly well-received. Shareholders will do anything to protect their dogshit opinions.
Note that this was after the Steam release of Doom Eternal, which released with a DRM-less executable neatly tucked away in it's files. Some people did side by side comparisons of Doom Eternal with and without Denuvo; it increased load times by about 1.1% (Doom's loading times are pretty short, also depends on storage device), reduced framerate by around 5% (CPU-bound), increased frame time by 1ms average (that's your frame latency, super important in shooters). In particular, Denuvo is rough on underpowered or minimally spec'd systems by raising the CPU and memory overhead.
Luckily Bethesda realized this and removed Denuvo from the current release.
My point is Helius cares more about getting money than producing a worthwhile product. At least with a AAA corporation you could argue they can do both, Helius is just wasting precious and limited resources given to the project in good faith.