Exactly. Like what happened in hhg, Leon, the "Hero" of the first town in the game is not exactly the best guy out there xDSounds pretty similar to the classical 'heroes', who were interested in their own glory more than saving people. The ones in the Fable games are like that too, a 'Hero' there can be totally evil, not at all heroic. Though in their case being a Hero isn't just a social thing, if you don't have the bloodline you'll never be able to become one.
But he's still called a Hero and is famous among people.