Yes, you're exactly right on the first point. I'm still keeping the femdom light; this is just the introduction for the game. But as we delve deeper into the story, the player will be able to choose how hardcore they want to go.
Now on the second point, about the look of the dominas; I like to create contrasting characteristics. For example (unrelated to the game), a cute innocent looking girl that is evil as fuck, an ugly looking character that expresses the most beautiful feelings. This is not only for shock value, but that's life. It's the essence of the meaning "you can't judge a book by its cover".
And that also helps with the narrative I'm creating; that you can't figure out what a character is like just by their appearance. You need to notice, how they act and what are they're saying. If a girl looks like a bimbo, doesn't mean she's a bimbo. She's just dresses like a bimbo. You need to know her to understand what she's like.
