People want him to inish Jubilee. So they pay him for it.
He promises it in a few months, so they wait, and pay while they wait.
It is as I said, this is his cash cow. To deliver it means he will have to put more work sooner.
People are not expecting new features, or at least none he was able to sell in an interesting way they would wait for.
He has three main options, since everyone doubts he will add much more location or story-wise:
-add a new girl (this one can be expanded for months with the pools), this one however needs extra work afterwards
-add missing poses of new girl (Jubilee is here)
-add new poses to girls. This one needs an example of the pose so people would want it, so if he wants people to give him extra time to add them for other girls, he needs to give one to an existing or the brand new girl first (it may also be the reason he is delaying Jubilee)
The funny thing is that, after the Halloween event and now the mall, he has more options. BUT, people will only want it after Jubilee sex scenes are finished.
Let another girl use the mall (people will ask for it soon anyway),
Give Jubilee a costume (same as before),
Option to take the girls to the movies or restaurant without being an official date (probably the easier, since most of it is even already made),
Extra pieces of clothing in the mall (and doesn't even need to be a full set), including more fetish-y ones in the sex shop,
Extra events with costumes
New stores, maybe one exclusive to each girl to hang out with them